The Story Behind Your Brand
We believe your business deserves to look as beautiful and professional as the work you actually do.
Most female entrepreneurs start with DIY design because it feels practical and budget friendly. But there comes a moment when you realise your Canva logo isn't representing the caliber of business you've built. That's where we come in.
Quality Over Speed
The Team Behind Your Success
Brand Designer & Photographer
Victoria Andrews
I'm the creative heart behind The Brand Effect, and I genuinely love what I do. With almost a decade of photography experience, I understand that great design isn't just about making things pretty - it's about telling your story in a way that connects with the right people.
What you should know about working with me:
✧ I'm ridiculously empathetic - I feel genuine excitement when your business succeeds and real concern when something isn't quite right
✧ I take time to get to know you - your project doesn't start until I understand your business, your values, and your vision
✧ I sleep on designs (metaphorically speaking) - if I don't love what I've created for you, I start over before you even see it
✧ I have a very British sense of humour - you can share wild ideas without fear of judgment, and your final brand will be more authentically you because of it
✧ I believe in sustainable creativity - sometimes I need to take a walk to reset my brain, and your project is better for it
If you're local to Northern NSW, I love coming to photograph you in your own space - there's nothing like capturing your personality where you feel most comfortable.
Digital Marketing & Business Development
Andy Hrvatin
Andy brings the strategic thinking that helps your beautiful new brand actually work for your business goals. He's completed his commercial pilot license, run his own e-commerce business and understands the real challenges of growing something from the ground up.
What Andy brings to your project:
✧ Systems that scale - setting up your brand so it grows with you
✧ Conversion focus - making sure your beautiful website actually brings in enquiries
✧ Business perspective - understanding what female entrepreneurs actually need to succeed
✧ Growth planning - thinking ahead so your brand foundation supports where you're going
Our Philosophy
01
Quality Over Speed
Good design takes time. We'd rather deliver something you'll love for years than rush something you'll want to replace in six months.
02
Collaboration Over Service
This is your brand, and you should feel excited about every decision we make together. We're not here to impose our vision - we're here to bring yours to life.
03
Authenticity Over Trends
Your brand should feel like you, not like everyone else in your industry. We create designs that will still feel right in five years.
04
Results Over Pretty
Beautiful is the baseline. Your brand needs to work - attracting the right clients, building trust, and supporting your business goals.
Ready to See What's Possible?
I only work with 8 new clients each month because quality work takes time and attention. If you're ready to invest in branding that reflects the caliber of your business, let's chat.
No pressure, no pushy sales tactics. Just an honest conversation about your business and whether we're a good fit to work together.
Ready to See What's Possible?
I only work with 8 new clients each month because quality work takes time and attention. If you're ready to invest in branding that reflects the caliber of your business, let's chat.
No pressure, no pushy sales tactics. Just an honest conversation about your business and whether we're a good fit to work together.
Web & Graphic Designer | Photographer
Victoria Andrews
Branding is my sweet spot, especially for startups and impact led businesses. I love bringing ideas to life through design, words, and photography.
I grew up in the English countryside, fell in love with Australia on a backpacking trip, and never really left. My path wound through beauty therapy, photography, and eventually graphic design, but, people and purpose have always been at the heart of it.
I care deeply about sustainability, mental health, and making sure your brand feels like you (not what the internet says it should be.)
Digital Marketing Specialist
Andy Hrvatin
I grew up in Mount Gambier, SA and moved to the Gold Coast to become a pilot (which I did). But somewhere along the way, I discovered a real love for marketing, and it just made sense in every way.
I’m a big believer that everything happens for a reason. That mindset led me from running my own e-commerce brand to managing million dollar campaigns for major Aussie companies.
Now, I bring that same energy to every project. Driven by results, grounded in strategy, and always looking for the next opportunity to grow.
Victoria
Web & Graphic Designer | Photographer
Branding is my sweet spot, especially for startups and impact led businesses. I love bringing ideas to life through design, words, and photography.
I grew up in the English countryside, fell in love with Australia on a backpacking trip, and never really left. My path wound through beauty therapy, photography, and eventually graphic design, but, people and purpose have always been at the heart of it.
I care deeply about sustainability, mental health, and making sure your brand feels like you (not what the internet says it should be.)
Andy
Digital Marketing Specialist & Business Development
I grew up in Mount Gambier, SA and moved to the Gold Coast to become a pilot (which I did). But somewhere along the way, I discovered a real love for marketing, and it just made sense in every way.
I’m a big believer that everything happens for a reason. That mindset led me from running my own e-commerce brand to managing million dollar campaigns for major Aussie companies.
Now, I bring that same energy to every project. Driven by results, grounded in strategy, and always looking for the next opportunity to grow.