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Paws Ave
Project type
Branding & Product Design
Date
2025
Luxury with a wag.
Paws Ave reimagines the everyday essentials of dog life through a lens of timeless elegance and thoughtful detail.
From matte finish bowls and chew toys to patterned collars that wouldn’t look out of place on Bond Street, every touchpoint is equal parts refined and playful.
This brand balances muted sage tones and serif sophistication with a cheeky nod to the modern day dog mum.
Bespoke typography helps the identity feel boutique without being exclusive - loyal companions and their humans are warmly welcomed here.
The result? A brand that feels as comfortable in a curated feed as it does on a leafy park stroll.
